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Microsoft Dynamics 365 Marketing

Create personalized contact histories

Deliver content for personalized customer contact journeys via the right channels right moment

Advantages of Microsoft Dynamics 365 Marketing

Contact sales in real time

Nurture customer contacts based on their interactions across email, mobile, social media, custom channels, and in-person touchpoints.

Win customers

Effortlessly create segments for contacts and prospects, no matter how complex the targeting criteria, using the segment generator and natural language.

Improve marketing effectiveness

Use real-time KPIs and dashboards to track business goals, contact history performance, and content effectiveness.


Be flexible to support campaigns at the corporate, departmental, or product level. Manage brand consistency and encourage the repurposing of content.

Dynamics 365 Marketing
Functions in detail

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Customer interaction in real time

With an in-depth understanding of the customer, you can initiate personalized contact progressions that are triggered by customer interactions. Take advantage of built-in event triggers, or create your own triggers.

Reach customers through digital channels and face-to-face interactions in marketing, sales, and service. Reach out to them on their preferred channels with AI-driven recommendations.

Attract customers and gain loyalty

Create customized contact trajectories based on customer triggered demographics and behaviors, and orchestrate marketing, commerce, sales, and service experiences.