Kanaan General Trading is the sole distributor of a renowned water brand, Gulfa Mineral Water in Abu Dhabi and Al Ain.

Business Case

Before moving to Microsoft Dynamics 365 Business Central ERP, the Kanaan General Trading managed their various business processes like accounting, inventory, procurement, sales, etc in Microsoft Excel software. The company had to run many tasks manually which was time consuming and costly. The primary challenge they were facing was that they had zero visibility on the distribution process, especially on the van sales segment.  As a result, they were not able to maintain unified reports to measure their business growth.

The Solution

Kanaan selected Microsoft Dynamics 365 Business Central ERP which helped them to have a unified system to manage their entire business processes seamlessly from procurement and sales to accounting and inventory together with the added advantage of real-time reporting.


By having a unified commerce system that cover the entire business operations, Kanaan can now manage all their business operations centrally, without having to worry about integration issues. 

In the words of Mr. Mustafa Hassanain – ERP Project Manager at Kanaan,

” Having all of your business processes under an umbrella is incredibly powerful! NASCONCEPTION team did exactly that! They helped us implement the Microsoft Dynamics 365 ERP software in our organization with all the right functionalities based exactly on our needs.”

As we can comprehend, they are quite impressed with the capability of the system

Microsoft Dynamics 365 Business Central ERP brought several positive changes to the company-

  • Kanaan can now access timely and reliable sales data and has eliminated duplicate data entry into multiple systems.
  • Automating the manual processes has saved man hours, leaving the team free to focus on more valuable, and high-impact tasks.
  • The new system has assisted them to measure the status of their sales and payment collection in real-time and take relevant measures.
  • Implementing Microsoft Dynamics 365 Business Central has enabled them to streamline their van sales operations. They can now track the number of customers added and facilitate timely procurement updates. This capability allows them to effectively serve their growing customer base and meet their drinking water needs.

Kanaan General Trading knows that they can rely on Microsoft Dynamics 365 Business Central ERP to empower them to digitally transform and grow their business.